Hello, I amNguyen Khoa Hung

UEH Student passionate about uncovering stories behind data. Bridging the gap between Data Analysis and creative Marketing Strategies.

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About Me

Data-Driven Mindset & Creative Soul

I am currently a student at the University of Economics Ho Chi Minh City (UEH). My journey focuses on mastering Data Analysis & Data Science to build a strong logical foundation.

Beyond numbers, I have a keen eye for Marketing and Design. This unique combination allows me to not only analyze complex data but also visualize and communicate insights effectively to stakeholders.

Technical Skills & Tools

Python

SQL / Data Analysis

Digital Marketing

Photoshop & Illustrator

Data Visualization

E-commerce (Shopee/Lazada)

Featured Projects

KitKat Case & IMC Plan

Leader Market Researcher Design Brief Account

Conducted extensive market research and developed a comprehensive Integrated Marketing Communication (IMC) plan for the KitKat brand.

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Digital Marketing Strategy

Leader Ads Manager Data Analysis

Created and executed a data-driven Digital Marketing strategy. Analyzed advertising performance to optimize reach and engagement.

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Customer Analysis (Orange)

Leader Data Collect Data Analysis

Analyzed customer characteristics using Clustering Analysis in Orange software to predict buying behavior and segment the market.

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UEH CEN (LinkedIn)

Content Strategy Community Manager

Strategized and managed the professional LinkedIn presence for UEH, connecting students with industry opportunities.

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Professional Experience

NOVAON DIGITAL

Marketing Agency

10/2024 - 12/2024

Responsible for executing integrated marketing strategies for diverse enterprise clients (B2B & B2C), ensuring campaign performance and creative excellence.

Campaign Management: Supported the planning and execution of digital marketing campaigns across multiple channels (Facebook, Google, TikTok).
Content Strategy: Collaborated with creative teams to produce high-engaging content and visual assets for client branding.
Performance Optimization: Monitored campaign data to provide insights and optimize budget allocation for maximum ROI.
Client Service: Maintained professional communication with clients, ensuring deliverables met strict deadlines and quality standards.

Key Clients Served